Maintaining creative complexity without limitations of co-location

Maintaining creative complexity without limitations of co-location: overcoming global innovation trade-off.

Extract from strategy+business – Yves Doz and Keeley Wilson:

For their global innovation strategies, many companies have long relied on their ability to assemble people with key capabilities and critical knowledge. They typically do this through co-location: bringing together designers, engineers, technologists, and other creative thinkers in a few innovation centers at home and in lead markets. The new products and services they create are then disseminated to markets across the world.

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